Profitability in Philadelphia Real Estate
''It is extremely important to have a social media presence in today's market.''
An Interview with Margot Mohr Teetor
Luxury Realtor - RE/MAX Preferred Realtor
Our special interview on Productivity with MARGOT MOHR TEETOR, Luxury Realtor at RE/MAX Preferred Realty presents a taste of the sublime on the East Coast. We look at luxury real estate in the suburban location of Pennsylvania, as Executive Global highlight the success behind one of Chester County’s most distinguished, single family home specialists.
EG: What does the Kennett Square market have to offer for high net worth investors who may be fond of European architecture and real estate?
Margot Mohr Teetor: Kennett Square is a quaint town, continuing to grow and open its doors to new businesses. It was revitalised years ago and has come a long way. Kennett Square is the mushroom capital of the world! I would say it is more of a small American town, than one influenced by European architecture. The residents of the Borough love it, for they are walkable to all their wants, as far as good food, boutique shops and fun festivals (Mushroom Festival, Kennett Brewfest, etc.) and music (The Flash).
EG: What would you say are the archetypal qualities that are commonly found in the most productive and successful real estate agents in the luxury market?
MMT: I would say a good work ethic, a great marketing plan and knowing and understanding the accolades of the area well.
EG: Can you pinpoint three key moments in the past where you began to notice your career really started to take off, along with the factors that could be attributed to your success?
MMT: I started my career as a RE/MAX agent, which actually was quite hard, for a RE/MAX agent is an independent contractor. I have been in the business now for 15 years and have learned a great deal on my own accord and by experience. A few years ago, I was given a shot at a listing that had been on the market with different agents (no offense to those agents) for over 10 years. I was given the chance to list it. It was a 230 acre property in a fantastic location. I worked very hard to find a buyer who would not split up the acreage, but keep its beauty. I sold in a two year period, it sold last December. I have always had a reputation of working hard and going over and above for my clients. When I sold Wyndemere (the property I am speaking about) was when I believe my career took a new turn. I have sold million dollar properties before, but because this one was so difficult, I think people realised that I work hard and get to the closing table.
EG: What would you say is the secret to successfully selling real estate at the maximum asking price?
MMT: Marketing and making the listing inviting, warmth to a listing makes all of the difference. And it is important that the listing is in tip top shape, if a seller wants to get the best price. The buyers have to be wowed from the get go.
EG: To the environmentally conscious, tell us the most productive things a home buyer can do to make the best of sustainable living?
MMT: I am actually a GREEN certified realtor. I have had many clients install geothermal systems, on demand hot water systems, solar panels, there are many things one can do. I have noticed over time though, that the technology has become better in these areas too, which is great.
EG: Tell us about some of the innovative technologies that can be used to productively market niche real estate in the state of Pennsylvania?
MMT: I have a great crew. Prior to listing a home, I hire a stager for a consolation and have her go through the house with the owner. I suppose that is into so much considered a ‘’technology” but it is very important to have a clutter free and properly staged home prior to putting it on the market. I have great photographers, both do amazing still shots. One of my photographers, August Haeuser, does all my drone video and does my interior videos. I will send you the two links for Fox Hill Farm (exterior and interior). He is fantastic. I also have a social media gal who works for me. It is extremely important to have a social media presence in today’s market.
EG: You have been notably successful in this market. What can VIP clients expect when being represented by you?
MMT: They can expect me to be by their side every step of the way and to represent them to the very best of my ability. I take my job very seriously. On a side note, I was telling you earlier about the area in which Fox Hill Farm is located. It is under the Brandywine Conservancy easement and is surrounded by eased land. It really is a very special place, here in Southern Chester County. In the early 1980’s, Buck and Doe Valley Farm (a subsidiary of the King Ranch in Texas) was going to sell their 5,300 plus acres. This was a large track of a land and very important to this region. Now there is well over 26,000 acres eased, it is a beautiful area. My listing on the 80 acres is a part of the acreage. EG