The Most Expensive Property In British Columbia

EG: You sold the most expensive property in British Columbia in 2018. What factors remain consistently evident in the successful marketing and sale of a luxury property? 
 

FW: Superb visuals and storytelling coupled with an exceptional and comprehensive marketing plan that encompasses a global experience, and networking. Too, tenacious follow up on all potential leads, no stone unturned.
 

EG: And having successfully closed more than a whopping $1.65+ Billion in residential real estate sales, what would you say is the key to success in this market and why do some luxury property brokerage firms succeed where others fail?
   

FW: There isn’t one key to success; success is built upon, by demonstrating consistency in integrity, focus and commitment, keeping abreast of valid marketing trends and doing good work for your clients. It also means staying on top of changes in the market, having a basic understanding of the world order and how global events may impact our local market. Ultimately, it is all about the relationship, building trust, being discreet and, doing your best to achieve your clients’ goals.
 

EG: With 30 years of experience and thousands of negotiations under your belt now, if you could advise a young 18 year old agent on how to succeed, what would your advice be and why?
 

FW:  Choosing being a Real Estate Advisor as a career is very rewarding, it is also a tough job. There is a lot to learn and ensuring you keep your client informed and safe is super important. Interview brokerages and the management, and choose one that offers some mentorship, provides training, and has a hands on managing broker. Keep a positive attitude, time block your day, and ask lots of questions of those at your office. Buddy up with those at your office to host open house events and meet new clients. Take other more experienced agents out for coffee, and pick their brains, most realtors love to help. Again the key is engaging people and creating relationships with people who have a real estate need that you can help them with. Always be looking for opportunities. Remember that this is a career that is built upon, it doesn’t just happen overnight, so choose this career for the long term.

EG: Your name is now synonymous with luxury real estate in Vancouver. How do you feel your vast knowledge and experience have enabled you to build such a strong brand in this market?  
 

FW: One always requires a certain tenacity and focus, and attention to the details. This, backed by integrity and having my clients’ best interests at heart is what builds a business. Too, reputation is key, and discretion is key. Then having the marketing capabilities to expose their properties to the most relevant potential purchasers in an elegant and story telling manner is what pulls the purchasers in.
 

EG: Tell us more about the beautiful Four Hearts Ranch listing you have on the market in South Cariboo? 

 

FW: Four Hearts Ranch is a stellar, one of a kind property. 6,000 acres, 8 homes, one estate home, and beautiful lakes. And a state of the art equestrian centre. The land itself is magical. We took video and photos at different seasons to capture the essence of what it is like to actually experience life at the ranch, it was really rewarding to put this together for our client. You can learn more about this amazing property at fourheartsranch.com.
 

EG: How does being an early adopter of digital, mobile and multi-lingual marketing techniques as one of the only brokerages in Vancouver with the ability to offer clients the in-house support of a full service marketing agency, differ from the usual process with other property brokerages?  
 

FW: For us, as a brokerage, as with our clients, we want to ensure that our agents have the best possible support and that means staying cutting edge in our offering to them as well. We have an in-house listings concierge and a world class in-house marketing team as well, that our agents can take advantage of a strong management team at their service.

EG: And as one of the pre-eminent experts in this field, what are some of the key things home sellers can do to make their properties more marketable?

FW: We are very sensory creatures, so ensuring that we play to our senses, means that a home is spacious and uncluttered, clean, and is easy to understand. This starts from the moment someone drives up to the home: from the boulevard to the front door, everything is an experience, so we want to showcase the home in its’ absolute best light.
 

EG: With a long line of testimonials and satisfied homeowners, what can High Net Worth clients expect when being represented by you? 
 

FW: High net worth clients understandably expect a high level of service, detail, care, attention, and most importantly, confidentiality and discretion. We make sure that their properties get the marketing and attention they deserve and we put these properties in front of other high net worth individuals. Follow up is key and we ensure that our clients are always kept apprised as we move through the selling experience.   EG