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CEO profile

Claudio Grass - BWA European Business School, St. Gallen

Independent Precious Metals Consultant
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Claudio Grass
Founder & Chief Executive, Independent Precious Metals Consultant
An interview with Claudio Grass, CEO & Independent Precious Metals Consultant


Our special interview on Swiss Wealth Advisor with CLAUDIO GRASS, CEO and Independent Precious Metals Consultant, explores the manner in which astute investors may preserve wealth against the backdrop of debilitating central economic planning and monetary inflation. Executive Global 
sit down to discuss macroeconomic trends, precious metals, monetary policy and philosophy with the
advisor to affluent institutional and private clients.

Claudio Grass CV



Zurich, Switzerland


BWA European Business School


2017 Founder of Independent Precious Metals Advisory, based in Switzerland.

2011 Chief Executive Officer,
Global Gold AG.

2007 Sales Manager,
Logitech Schweiz AG.

2004 Liaison Officer, United Nations Middle East (UNTSO).

1999 Sales & Marketing Manager,

Continental Airlines, Inc.

1994 Corporate Sales Manager,

American Airlines, Inc.

Swiss Wealth Advisor

EG: We saw a heavy-handed totalitarian response to the events of 2020, something that you also noted and discussed when you recently sat down with HSH Prince Michael of Liechtenstein. What were the main takeaways from that conversation

Claudio Grass: I think among the most important lessons was the importance of independent thought and individual critical judgment - that of course goes hand in hand with the need for every citizen to educate themselves, to embrace personal responsibility and to question, scrutinise and debate any kind of “given truth” or edict from above instead of mindlessly accepting it as fact. Another main takeaway was the return of Marxism in the West with all the toxic sociopolitical narratives that comes with it.

Sovereignty and Self-Determination

EG: Institutions like the WHO attempt to curtail the capacity for self-determination of sovereign nations, for example through plans like their 'Pandemic Preparedness Treaty’. It appears they are completely out of touch with the people they claim to represent, defend and fight for, as most normal citizens have by now recognised numerous reasons to distrust them and realised that trading their liberty for a mere illusion of security is a naive and misguided deal. More and more people understand that their God-given freedom and liberties are NOT for sale. This sentiment is increasingly embraced by voters and taxpayers in most advanced economies and the push toward more personal independence is clear, so why do you think statist narratives and efforts for even more centralisation still persist?

CG: It might be an unconventional answer, but I think that one of the main reasons is that most people in the West don’t believe in God any longer.  They laugh at the very idea of something or someone bigger than them and they scoff at any notion even remotely associated with deistic or theistic ideas. These materialists believe that they only live once. As long as their actions are legal, they don’t care if they are moral - if they are actually right or wrong. In their mind, once you are dead you’re dead, so make sure you acquire as many material goods as possible. They seek to maximise their personal profit, with little to no regard as to what they are willing to do to achieve that (all consistent with an apathetic, utilitarian,“the end justifies
the means” kind of philosophy and worldview).


It is also important to note that in this context, there is no use and thus no need for the individual to strive to better themselves in any way that is not directly and measurably self-serving, there is no use in helping others, in being kind and generous and charitable. Under a belief system that promises to free you and absolve you from all your sins, your mistakes and your shameful moments, all this and any other manifestation of our innate humanity is looked down upon and regarded as ‘weak’ or childish - if you believe that once you die you somehow disappear, that you only have a material body and that there’s no such thing as a soul, it stands to reason that you’d also believe that you would not have to account for to take responsibility for what you have done during your life.

Unfortunately, this faith deficit, this ‘God gap’, was filled by the deceptive, disgraceful, barbaric and vile idea of the ‘benevolent state’, also known as the ‘nanny state’. That foul and savage system that promises to take from the rich and give to the poor, to ‘level the playing field’, by stealing ‘from each according to his ability’ and redistributing the stolen wealth ‘to each according to his needs’.


Most pertinently, this deplorable, wholly immoral, system promised to take care of every single citizen, from cradle to grave. However, we are now witnessing a return of collectivist savagery, which is undoing the achievements of the Enlightenment that protected the individual against barbarism. We are trapped in a society that is dominated by people who see themselves as divine, superior to everyone else, who perceive themselves as the anointed rulers, as the special few or as the chosen ones. These sociopaths truly believe that they are wiser and more intelligent than others, so they must tell them what to do, what to think or what to eat.

Capitalism Vs Communism

EG: Freedom, liberty and western civilisation MUST prevail over Communism. No other ideology has killed more people than Marxism has. So, in 2024 and beyond, how do we go about eliminating this toxic ideology?

CG: Goethe used to say ‘he who does not command himself, always remains a servant.’ Therefore, my suggestion is to separate ourselves from the servants and to unite with enlightened individuals that want to live their own life. Sound individuals that understand the value of private property, freedom of speech, freedom of choice and with the understanding, that not even the government can deny us the right to own our own body and mind. The easiest thing to do is to look for individuals who understand that they are born free and who are willing to take self-responsibility. Try to meet like-minded individuals that are productive and understand that freedom means self-responsibility. You can’t force a person to be free – if he or she wants to delegate their thoughts, decisions, their future and well-being to the government – I say let them do it. However, all the rest should be allowed to leave the system peacefully and to leave the densely populated areas, going a bit ‘off-grid’ and to prepare for what is coming. As long as we can survive the transition period, we should be fine. Because of the return of Marxism/collectivism, we can also see the return of a centrally administrated economy, which has always led to a misallocation of capital, impoverishment of the masses and the suffering and death of millions. History is our witness, therefore this time it won’t be different.

EG: Ludwig Von Mises stated 'the worst evils that mankind has ever had to endure were inflicted by bad Governments.' With that in mind, could you elaborate on the dangers posed by state-controlled central bank digital currencies?

CG: They give the government a totalitarian tool to control money, its flows, and the individual that holds it. It would lead to the “gläserne Bürger” whereby the state can decide to track or trace whatever we do. However, I still believe this will not be implemented widely- it is just a ploy to distract and basically to mislead the individual to believe that there is no other alternative. The only thing which is clear to me for the time being is that governments and bureaucrats are doing whatever they can to destroy the current system and they are promoting certain ideas and future goals which paralyze the individual until this totalitarian vision truly becomes the future. I don’t buy it – as long as people love each other and care about their loved ones, reason will prevail, and reason will always lead us to freedom and individual liberty.

EG: What are the fatal flaws of Keynesianism? 

CG: Keynes turned the world upside down with his argument that saving is not the lifeblood of investments; he maintained that on the contrary, it is a burden for the economy. His opinion was that wise and all-knowing planners (in other words, a pseudo-benevolent politburo) could correct macro-economic imbalances by manipulating market signals. The implication of such a system, wholly congruent with Marx’s fifth ‘commandment’ is that it enables a massive centralization of power. However, power corrupts, and absolute power corrupts absolutely. It should be obvious, that in a centralized economy you don’t have prices for goods and services, because everything is centrally planned, which leads to the misallocation of capital, goods and services. On the other hand, it shows that these self-proclaimed deputies of god on earth lack any kind of humility. They are blinded by greed, power and arrogance.

EG: Capitalism incentivizes hard work, while Communism destroys ingenuity, as it makes the controllers of the system our masters. Drawing on this, explain why the concept of a universal basic income is merely 'slavery with a stipend?' 

CG: If the government can give you everything, it can also take away everything. Vaclav Klaus, former president of the Czech Republic, who grew up in the communist system, told me in the past that the world he lived in was not that dissimilar to a “Universal Basic Income” system. The idea that you can get something for nothing is unfortunately too widespread and the masses don’t understand any longer that money needs to be grounded in the real world and the real economy.


EG: There have been over 10,000 currency collapses throughout history, from the Lydians, to the Athenians, to the Spartans, to the Romans, to the Phoenicians; what makes our fiat currencies different from the all the failed ones of the past? 

CG: There is nothing new under the sun. However, we are now living for more than two generations under the catastrophic misconception that money backed by nothing (but blind faith) is worth something. The West has consumed goods and services from the rest of the world and we can see the destruction that it has created here through exporting inflation and war. They have forgotten that it is never about the scarcity of money (especially not in a credit-based system) but that it is all about the scarcity of goods and services. The stuff that is taught at the government-sponsored indoctrination education system is promoting groupthink and central planning – so we can say we are returning to barbarism and that the world has forgotten about the values of the Enlightenment.

EG: Ron Paul stated that 'because gold is honest money it is disliked by dishonest men' - Why do you think gold is so publicly reviled by Western bankers, while being secretly revered? 

CG: Bankers want to print money and charge an interest on it. They were used to playing monopoly with cheap money and falling interest rates for the past 40 years. As we now can see, this party is over because we are still living in a world that is based on cause and effect. The debt levels are so high that can’t be financed for a longer period – the bond market seems to be broken because gold has outperformed long-term UST by 75% since 2018. I’m sure family offices and institutional money managers will wake up and replace their 40% bond portfolio with physical gold – which still represents the antidote to the current system.

EG: Tell us about some of the unique advantages of storing physical precious metals under Swiss and Liechtenstein law? 

CG: Switzerland has a long-term history as well as tradition when it comes to gold and the Swiss hold the most physical gold per capita. On the other side, although governments all over the world have become more totalitarian and breaking their own constitutions, gold when kept outside the traditional banking system offers the best protection in terms of private property rights. Banks all over the world are part of one system and doomed to fail, therefore property rights within the banking system are just of a temporary nature, as we have seen with Credit Suisse.

When politicians have to ‘save the world’ or, more accurately- the system, they can do whatever they want, because the citizens, or to be more precise- their debt slaves, don’t matter as long as they believe they can get something for nothing from the government. Liechtenstein has a long tradition as a classic-liberal hub and the princely family lost a fortune during the second world war when their properties were seized by the communists. The most interesting aspect is that the ruling family of Liechtenstein has a veto power and I’m sure they would use it if politicians would ever try to confiscate private property again. Because we never can be sure about the future, I believe it is of the utmost importance to have always a Plan B. Switzerland is Plan B for my customers and Liechtenstein represents Plan C. Therefore, I have structures in place that allow them to move assets between Switzerland and Liechtenstein, whenever it is necessary. For the time being, I believe Switzerland is offering the best protection for the cost involved when storing metals and my plan B would be Liechtenstein. Due to the fact that I believe this is the end of nation states as we know it, I can see a lot of sound people, especially on the countryside and in the mountain areas that still embrace individual liberty, private property as well as free speech.

EG: What are some of the notable elements that the United States could learn from Switzerland and emulate, in hopes of bettering its economy and the wider society? 

CG: Americans generally don’t like to be lectured-to by foreigners. However, you must understand, that my roots lie with the “Räter” in Graubünden, the origin therefore with the mountain tribes who were organised in loose alliances together with the other communities/communes from central Switzerland. We were also referred to as the so-called "Kuhschweizer" - and the symbol of the cow became a threat to the aristocratic structures during the 14th and 16th century. Basically, we “Schwyzers” were all anarchists from the mountains who saw ourselves as masters and posed a threat to the European aristocracy for over 200 years. We were the toughest barbarians and killed everything, whether nobles or servants, who tried to take away our freedom. The Alpine farmers of Schwyz together with the people of Graubünden formed the origin of Switzerland as a nation defined by its own of will.

Only because even then we made no distinction as we understood that we were born to be free. What I want to say is that I come from the cultural area in Europe that has enjoyed freedom the longest. The “Kuhschweizer” fought for it for 200 years and because we won the vast majority of battles, we were then recruited as the best-paid mercenaries.


That is the DNA of the Swiss culture - everything from the bottom up. Communes that organized themselves and came together in the form of a Tagsatzung. Each canton had a delegate, and the people voted at the Diet. Decisions had to be approved 100% by all cantons in order to be implemented. This is the origin of direct democracy in Switzerland. The principles of subsidiarity, of non-centralism in the sense of Aristotle, who defined democracy in its original meaning – “Demos”, the people, and “Krati”, the rule.


However, we are in a spiritual crisis and due to corrupted money, society has been corrupted as well. The future is definitely decentralized and this is the only advice I can give. Decentralize, secede from Washington DC and push the power towards the level of the individual state or even better- to the level of municipalities. Try to reactivate the American dream by building everything from the bottom up. The current trend will lead to a clash of cultures, as well as civil war, but what comes afterwards is undecided. The Swiss have proven that it is possible to become a free and prosperous nation with a structure that is organized bottom-up and not top-down. Keep in mind that the smallest minority that needs to be protected is the individual. Everything can be organized on the lowest level, we don’t need rulers telling us what to think, what to eat or trying to administer an economy. This is the most important, and perhaps the only necessary, lesson that Americans can learn from our small alpine nation.

EG: What impact will the clash between decentralized cryptocurrencies and state-issued central bank digital currencies have on institutional and retail investors? 

CG: I definitely expect a “reset”, which happened in the past, every 100 years or so. We don’t know if we might see widespread unrest, or extreme steps taken by governments. The result of such a scenario is not foreseeable. Central bank digital currencies will likely only play a minor role in all this (if any), as they are destined to fail, unless a total shut-down of the internet can be enforced. It might seem unlikely from our present vantage point, but as we all know, extreme times call for extreme measures- and the state has never hesitated to take them. If we can set-up a fully decentralized internet, I’m positive that private and decentralized currencies (backed by hard assets) will be part of the future – but this will function completely independent of governments.

EG: Do you see wealthy institutional buyers cornering the precious metals market in the event of global economic calamity, or retaining a more measured portfolio allocation? 

There is a clear trend that more and more institutional buyers are moving into physical gold. As I mentioned before – the biggest bubble we can see is the sovereign debt bubble and this one is going to burst. The new magic formula is therefore 60% equities and 40% gold- for those who recognize the signs of the times.


However, at the end of the day, it matters not what institutional investors will or will not do. What is important for individual investors, savers and citizens is what they will do for themselves. Self-directed, independent and productive individuals understand that the safest way forward are physical precious metals, kept outside the banking system. Therefore prepare, think for yourself and implement your own Plan B.   EG

Claudio Grass
Executive Recommendations


Find your passion, your calling and your purpose and productivity will automatically follow.


Always prioritise your future needs and wants over your present ones. 


There is a very big difference between short-term profitability and real, sustainable growth.

Claudio Grass

» Founder of Independent
Precious Metals Company, Switzerland.

» Officer of the Swiss Militia
- Mechanised Infantry.

» Youngest Global Sales Award winner with American Airlines (EMEA)

» Winner of Sales Award Switzerland for KPNQwest, Switzerland.

» Ambassador Mises Institute,
Auburne, USA.

» 10 year anniversary for publishing articles on Zerohedge, LewRockwell,, Eurasia Review, Financial Sense, and others.

Claudio Grass is a Mises Ambassador and an independent precious metals advisor based out of Switzerland. His Austrian approach helps his clients find tailor-made solutions to store their physical precious metals under Swiss law. For further information, please visit:

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