Productivity | Strategy | Profitability
Productivity | Strategy | Profitability
Strategy In Sarasota Luxury
''We are privileged to live in one of the most beautiful places on earth.''
An Interview with Peter G. Laughlin
Broker-Owner - Peter G. Laughlin Group at Premier Sotheby's International Realty
Our special interview with PETER G. LAUGHLIN, Broker-Associate at Peter G. Laughlin Group of Premier Sotheby’s International Realty, discusses fulfilling lifestyle dreams for wealthy clientele with an elite brokerage representing the finest luxury homes in Sarasota, Florida. Executive Global
finds out how they are creating outstanding results and value by delivering the highest quality of service that exceeds client expectations.
EG: As someone who regularly consults affluent buyers and sellers on important decisions affecting their lifestyle and wealth, what would you advise is the best strategy to get the most out of real estate in Sarasota?
Peter G. Laughlin: The best strategy is to work with an experienced agent who understands the market, current home values, and has access to the area’s most exclusive properties. An agent who will take the time to get to know you and listen to your needs to get a clear understanding of your heart’s desire for your lifestyle in Sarasota. An agent who will negotiate a successful purchase in a highly-competitive market, and provide support to guide you safely from contract to closing. For sellers, the agent must be able to implement end-to-end strategies to enhance the value of a property to get top dollar.
EG: Sarasota was ranked the #1 Best Place To Retire in the U.S. in 2021-2022, according to U.S. News Report. What are some of the main features that make this location ideal?
PL: We are privileged to live in one of the most beautiful places on earth. With superb weather year-round, you can choose to live on the bay or on the magnificent Gulf of Mexico where watching the sun set is a daily celebration. Or you may prefer life on the evergreen fairway of a championship golf course or a gentleman’s ranch. We pride ourselves on being the best little city in the US offering a small town feel with big city amenities. Sarasota is renowned for its arts and culture, high-end shopping, five-star dining, quartz sand beaches, nature, boating, fishing, polo and community events.
EG: Can you identify three major advantages that your highly motivated team offers to clientele which may not be accessible with an individual agent?
PL: Our team members have extensive experience in their areas of expertise which means you get best-of-the-best white glove service. First, our agents are hyper-focused on the needs of our buyers and sellers because they have a support staff minding the details. Second, our transaction coordinator and customer care specialist manages all important dates, keeping the flow of information and communication current and accurate, consistently keeping you in the loop. Third, the synergy created by our team approach is energised by long-standing traditions of thoughtful planning, diligent execution and unwavering fidelity to the best interests of our clients.
EG: With modern technology at our fingertips, how may your remote representation also benefit clients?
PL: Working with remote clients requires traits and skills that spark and sustain long-distance relationships. Over the last two years, we have successfully helped clients buy and sell their homes in Sarasota from thousands of miles away. We offer a secure system for eSigning documents that is quick, confidential and secure. Clients only need a computer or mobile device to remotely review, revise and approve documents – from listing agreement to offer to final contract and closing.
EG: You have built a distinguished reputation in Sarasota luxury real estate since the early nineties. What is the secret to your success?
PL: Yes, I have been providing favourable opportunities is Sarasota’s luxury real estate market since 1990, advising buyers and sellers in making choices that positively impact their lifestyles and wealth. I have nurtured long-standing relationships through community involvement in local organisations and fund-raising events such as the Burns Court Cinemas, Wine Fest, All Star Children’s Foundation, Sarasota Ballet and Sarasota Film Festival. My real estate experience includes the construction of over 25 custom luxury homes on Sarasota Bay and the Gulf of Mexico, ranging in price from $2,000,000 to over $8,000,000 which contributes to the depth of knowledge I bring to the table.
EG: Having produced in excess of $1 Billion of Sarasota luxury real estate sales, what can wealthy clients look forward to when being represented by you?
PL: My specialty is Sarasota’s high-end Real Estate market. I know this market inside and out, and provide valuable guidance and advice to support impactful decisions. Nothing compares to the level of personal attention I commit to every relationship. My outlook for 2022 is “Connect 2022.” Connect with vision, connect with gratitude, connect with value -- connect with you. My group and I are here for you and look forward to the opportunity to represent you in Sarasota’s luxury real estate. EG