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Egon Von Greyerz - Gothenburg School of Economics
Von Greyerz Gold
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Egon Von Greyerz
Founder & Chairman, Von Greyerz Gold
An interview with Egon Von Greyerz, Founder & Chairman, Von Greyerz Gold.
Our special interview on Swiss Bullion Brokers with EGON VON GREYERZ, founder and chairman of Von Greyerz Gold profiles the entrepreneur and
former Swiss banker leading the company that has earned decades of trust from sophisticated investors across 90 countries. Executive Global caught up to discuss wealth preservation and risk management with Switzerland’s prescient advisor to family offices, investment trusts, pension funds and High Net Worth Individuals.
Egon Von Greyerz CV
BORN
Sweden
ALMA MATER
Gothenburg School of Economics
EXPERIENCE
2022 Co-author, Gold Matters:
Real Solutions To Surreal Risks
with Matthew Piepenburg.
2012 Became an advisor to Goldbroker.
2005 Matterhorn Asset Management AG
officially becomes Swiss regulated.
2000 Founded Matterhorn Asset Management AG.
1988 Financial investments, mergers and
acquisitions and asset allocation for
private family funds.
1972 Executive Vice Chairman, Dixons Group PLC.
1969 Banking In Switzerland.
Swiss Bullion Brokers
EG: From the Lydians, to the Athenians, to the Spartans to the Romans, to the Phoenicians, examples of monetary debasement precipitating economic collapse are evident throughout history. If ‘this time is different’, why are central banks buying
gold at record-breaking levels?
Egon Von Greyerz: Monetary debasement is not an anomaly—it is a permanent feature of financial history. Every major civilization has destroyed its currency through excessive spending, credit expansion, and fiscal indiscipline. Whether it was ancient Rome reducing the silver content of its coins or the Weimar Republic printing money to oblivion, the pattern is identical: debasement, loss of confidence, and ultimate collapse. The same mechanism drives today’s global monetary system. Since the end of the gold standard in 1971, world debt has exploded exponentially, and the purchasing power of fiat currencies has fallen 97–99%. Central banks understand this better than anyone. Despite their public optimism about fiat stability, their actions reveal their concerns. They are buying gold at the fastest pace in modern history because gold remains the only monetary asset without counter-party risk. They know the current monetary system is approaching a turning point, and gold will once again be the anchor of trust when currencies come
under severe pressure.
EG: You’ve expressed concerns about debt excess and credit instability since the 1990s. What are the risks today for Ultra High Net Worth individuals who fail to secure
their own allocation of physical precious metals?
EVG: The greatest danger is complacency. Most investors assume they will always be able to buy physical gold at predictable prices. That assumption is dangerously wrong. Global demand for gold is rising rapidly—both from central banks and private investors—while physical supply remains limited. Gold has risen 12–14 times this century in most currencies, not because gold is soaring, but because currencies are steadily losing value. Physical silver is already in structural deficit, and gold supply is tightening. Today, only around 0.5% of global financial assets are invested in gold. If institutions merely raise that to 5–10%, there is nowhere near enough metal available at current prices. The result will be a massive repricing.
Ultra high-net-worth individuals who delay risk are facing two painful outcomes: (1) dramatically higher prices as the market revalues gold in line with global debt levels and inflation, and (2) the possibility that meaningful quantities of metal simply cannot be sourced. We are entering a new monetary era. Those waiting for corrections will be left behind.
The World's Most Undervalued Asset
EG: Silver is viewed as the most undervalued asset on earth by some financial experts like
Gregory Mannarino, according to the Dow-Gold ratio and the Gold/Silver ratio. To what extend
do you agree with this sentiment?
EVG: The historical ratios strongly support that view. The Dow/Gold ratio peaked near 45 in 2000. Today it is around 11—meaning the Dow has already fallen roughly 75% against gold. I expect this ratio to continue declining towards 1:1 or even 0.5:1 within the next cycle. This doesn’t require stocks to collapse—it only requires gold to reflect monetary reality. This could lead to Gold at $20,000 and the Dow at 10,000 or Gold at $50,000 and Dow at 25,000. Silver is even more distorted. The gold-silver ratio is far above its long-term historic norms. Silver has enormous upside as monetary stress intensifies. When confidence erodes in fiat systems, silver tends to move much faster than gold. This is part of a long-term wealth transfer: real assets will outperform paper assets for many years, and silver will be a major beneficiary.
EG: What do you think it is that made the Swiss Franc such a desirable currency, and what can other nations learn from this example in order to reverse course as central banks continue
to monetise debt?
EVG: Few nations have Switzerland’s centuries-long commitment to fiscal discipline, low debt,
strong institutions, and political stability. Direct democracy gives Swiss citizens genuine power: with 100,000 signatures, the people can force a national referendum on almost any major issue. If a referendum passes, neither parliament nor government can overturn it. That creates exceptional political accountability. This structure produces monetary stability. When I first worked in Switzerland in the late 1960s, one British pound bought 10 Swiss francs.
Today, it buys roughly one—meaning the pound has lost about 90% of its value relative to the franc. Many other currencies show similar declines. The lesson for the world is simple: sound money requires sound governance. Sustainable fiscal policy, limited government, and respect for citizens are the foundation of currency strength.
EG: How did your experience as a Swiss banker and working in asset allocation consultancy
for private family funds, deepen your insight into the precious metals market?
EVG: Being in Switzerland during the end of the gold standard in 1971 was formative. I saw
directly how currencies weaken when they are no longer anchored to something real. During the
1970s, gold surged not because the metal changed, but because fiat money was being debased. Working with family offices reinforced the importance of preserving wealth across generations. That requires assets that do not depend on governments, central banks, or financial intermediaries. Precious metals—especially physical gold—are the only assets that have preserved wealth for 5,000 years.This experience cemented my conviction that gold must be a core holding for anyone serious about safeguarding long-term wealth.
EG: As Swiss Bullion Brokers you are strong proponents of family office gold ownership.
Why is gold such an indispensable tool in the family office portfolio?
EVG: Family offices should not be traders or speculators —they are custodians of
multi-generational capital. Their objective is long-term preservation, not short-term performance. Gold is indispensable because it carries no counter-party risk, no default risk, and no reliance on the banking system. In today’s environment—debt saturation, geopolitical conflict, overvalued markets, and the weaponisation of currencies—gold provides certainty when almost nothing else does. Family offices that ignore gold are jeopardizing the very purpose of their existence.
EG: At a time of geopolitical risk and upheaval, how may Von Greyerz Gold safely assist
UHNWIs with the secure transportation of metric tonnes of their gold from one jurisdiction
to the next?
EVG: We specialise in relocating wealth in physical form, often in very large volumes, for clients
concerned about geopolitical, legal, or systemic risk. Our operations in Switzerland and Singapore
use fully insured logistics partners experienced in transporting metric tons of bullion discreetly and
safely. We provide clients with a complete solution: secure collection, transportation, customs
handling, and storage in the world’s safest jurisdictions. In an unstable world, the ability to
move real wealth across borders is essential.
EG: The global derivatives debt timebomb is $2.3 quadrillion. A 20% gold backing of total liabilities would equal a gold price of $175,000 per OZ. If this happened, what would
the world look like for other asset classes such as stocks, bonds, real estate, and commodities?
EVG: A gold price of $175,000 would not represent an appreciation of gold—it would represent the collapse of fiat money. Stocks, bonds, and property values—measured in real terms—would fall dramatically. Real yields would spike, credit markets would break, and derivatives would unwind. Commodities would be repriced radically higher. We would be in a disorderly monetary reset where gold once again anchors global confidence. In such an environment, most financial assets would experience a severe revaluation.
EG: Exter’s Pyramid lists gold at the base as the most reliable asset, with derivatives and
unfunded government liabilities at the top. Do you feel this is an accurate categorisation of asset class risk and size today?
EVG: Absolutely. Gold remains the only asset with no counter-party risk, making it the natural
foundation of the pyramid. As you move upward—through stocks, bonds, and into derivatives and
unfunded liabilities—risk increases exponentially. In a crisis, money flows down the pyramid toward
safety. Given today’s debt levels, Exter’s model is more relevant than ever.
EG: What are the advantages that make family offices, pension funds, investment funds and trusts continue to look towards Switzerland as a jurisdiction of favourable importance?
EVG: Switzerland offers something increasingly rare: trust. It combines political neutrality, legal stability, low corruption, world-class private property protections, and a longstanding culture of discretion. In an era when geopolitical tensions and financial repression are rising sharply,
Switzerland remains one of the very few places where long-term private wealth is genuinely safe.
EG: You presided over the expansion of Dixons from a small photographic retailer, to the
largest consumer electronics company in the UK. What did your experience as an entrepreneur
teach you about risk management?
EVG: Entrepreneurship taught me that growth must be grounded in financial strength. Dixons
expanded aggressively, but we were always extremely cautious with debt. We understood that leverage magnifies both gains and losses.That discipline shaped my view of the global economy today: the world is drowning in leverage built on unrealistic assumptions. Excessive debt always ends the same way—crisis and restructuring. Those lessons inform my emphasis on owning real, unencumbered assets like gold.
EG: Tell us more about the risk posed by stable coins, cryptocurrencies and how you think U.S. Treasuries will be impacted in the future?
EVG: Cryptocurrencies lack the historical foundation needed to serve as long-term stores of value. Stable coins depend on assets—often U.S. Treasuries—that may themselves become impaired. As for Treasuries, the U.S. now faces unsustainable deficits and increasing loss of international
confidence. Over time, this will erode the “risk-free” status of U.S. government debt. In a world where trust is evaporating, capital will continue to migrate toward assets with permanence and certainty. That is why gold will play an increasingly central role in the next monetary era. EG
Egon Von Greyerz
Executive Recommendations
PRODUCTIVITY
Efficiency is a slow horse but worth the wait because early failures are the best teachers.
STRATEGY
Think like your adversary,
act like your friend.
PROFITABILITY
Profit has many forms.
Money isn’t everything.
Egon Von Greyerz
Accomplishments
»Expanded Dixons from a small photographic retailer to a FTSE 100 company and largest consumer electronics retailer in the UK.
» Regular news appearances on CNBC, BBC, RT, Stansberry Research, King World News and investment conferences worldwide.
»Von Greyerz is the world’s leading company for direct investor ownership of physical gold.
»Established decades of trust from sophisticated investors across 90 countries.
Egon began his professional life in Geneva as a banker and thereafter spent 17 years as the Finance Director and Executive Vice-Chairman of Dixons Group Plc. During the 1990s, Egon became actively involved with financial investment activities including asset allocation consultancy for private family funds. For further information about Egon, please visit: www.VonGreyerz.Gold




