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  ''My background in service taught me to anticipate needs before they arise and to always put people first.''

An Interview with Eva Scherer
Luxury Realtor, Tomlinson Sotheby's International Realty

Our special interview with EVA SCHERER, luxury property specialist at Tomlinson Sotheby’s International Realty, profiles the realtor with unwavering
advocacy for clients. Executive Global explores luxury in the Inland Northwest with the expert connecting discerning buyers with exceptional properties in
Coeur d’Alene, Spokane, Sandpoint and Harrison.

Executive Global: Coeur d’Alene has become synonymous with elevated waterfront living. From your perspective, what distinguishes this market from other luxury destinations in the Northwest?

Eva Scherer: Coeur d’Alene combines the rarity of untouched natural beauty with a growing reputation as a luxury destination. Its pristine lakefront, world-class golf, and vibrant cultural offerings create an unmatched quality of life, while limited land availability ensures long-term value. Buyers are not just acquiring a home here, they are securing a stake in one of the country’s most promising luxury markets.
 

EG: How do areas like Spokane, Sandpoint, and Harrison complement Coeur d’Alene, and what kind of buyer is typically drawn to each?


ES: Spokane provides the urban conveniences of a thriving metropolitan hub with an international airport, Sandpoint attracts boutique-minded buyers who value arts and access to premier skiing. Harrison offers seclusion and privacy. Coeur d’Alene sits at the crossroads, attracting discerning buyers who want exclusivity, community, and a true long-term lifestyle investment without sacrificing luxury amenities.
 

EG: High-net-worth individuals often look for more than a property, they seek a lifestyle. How does a residence like Talis at Syringa Heights reflect that ideal, and what role does craftsmanship from builders like Gold Star Construction play in achieving it?

ES: Talis at Syringa Heights is a showcase of where luxury design meets investment value. The home is architected for enduring elegance, with finishes and craftsmanship that are timeless. Gold Star Construction ensures every detail is both visually stunning and structurally sound, protecting value for generations. Legacy residences of this caliber are rare in Coeur d’Alene, and that scarcity is what elevates their long-term appeal.


EG: What do you see as the primary drivers behind continued demand for luxury properties in Coeur d’Alene, especially among second-home and investment buyers?

ES: Scarcity, appreciation, and lifestyle. Waterfront and view properties are inherently limited, which drives long-term growth. The area’s rising profile as both a lifestyle destination and investment opportunity makes it highly attractive to second-home buyers who are also wealth-conscious. They see Coeur d’Alene not just as a retreat, but as an asset that will grow in value over time.
 

EG: Marketing a luxury estate requires a tailored approach. How do you leverage your network and the Sotheby’s International Realty brand to connect exclusive properties with discerning buyers?


ES: My strategy combines narrative and reach. Every luxury estate has a story, and that story must be conveyed through cinematic visuals, architectural photography, and lifestyle branding. Through Sotheby’s International Realty, that story is then shared globally with qualified buyers who value both lifestyle and investment potential. This balance of storytelling and global reach is critical in attracting long-term investors.

EG: Your background in custom home building, remodelling, and public service sets you apart. How does that expertise uniquely position you to advise investors, developers, and luxury buyers in this market?

ES: My career began in public service as a Firefighter/EMT, where trust, quick decision-making, and protecting lives were paramount. Those same values guide how I serve my clients today. My additional background in custom home building and remodelling allows me to evaluate quality immediately and understand how design decisions impact long-term value. Working with firms like Gold Star Construction, I bring both a critical eye and a commitment to integrity, ensuring every client makes a confident, lasting investment. 

EG: For those considering investing in Coeur d’Alene real estate, what can they expect when working with you, and how do you elevate the experience beyond a traditional transaction?

ES: They can expect a partner who views real estate through both a lifestyle and investment lens. My background in service taught me to anticipate needs before they arise and to always put people first. Combined with my construction expertise and Sotheby’s global reach, I provide a concierge-level experience rooted in trust, discretion, and results. Whether representing signature estates like Talis or advising on custom projects, I deliver more than a transaction. I deliver an investment in both wealth and lifestyle.   EG

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