Profitabiliity 

Executive Global: What would you say are some of the archetypal characteristics that make Palm Beach a desirable location for real estate?

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Ashley Copeland: Foremost Palm Beach is a most beautiful paradise, from the wide sandy beaches to the interesting architectural style of the homes, all surrounded by immaculate landscaping. But even more interesting, it has the feeling of a small town, yet it has the most sophisticated residents and world class restaurants and shopping. One can choose the lifestyle they want, whether it be incredibly social or going back to nature with a relaxed healthy lifestyle

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EG: Being an award-winning real estate professional and consistent top producer, what three factors can you identify that make a successful realtor in 2025?

AC: The most important factor is that I like people and love my job, and I enjoy the challenge of finding the right property for them. Second, I have 20 years’ experience of successfully selling real estate on the island and the surrounding areas, giving me a real knowledge of the market. I also go the extra mile to follow up with them after the sale to help them as they adjust to their new environment, therefore they often refer their friends to me.
   

EG: What critical elements would you say are necessary to successfully sell a property at the maximum asking price in Palm Beach?
 

AC: The critical elements to successfully selling a property are making sure the property shows to its best advantage, good marketing and actively focusing on the right people for that particular property.

EG: How does your extensive background in sales and marketing maximize value and profitability for the clients?

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AC: My 20 years in the business has given me an in-depth knowledge of the market, so I can identify a good deal for my clients and then successfully negotiate it to their advantage. Most of my life has been spent in marketing and high-end sales in London and in the U.S.
 

EG: And how has your experience living in Paris, London and New York, and the Middle East, broadened your knowledge and sensibilities on the critical needs of affluent buyers and sellers?

AC:  My experience in Paris, London, New York, and the Middle East has given me a good understanding and appreciation of different cultures. I feel very comfortable working with different nationalities, understanding their sensibilities, which is crucial in identifying the type of property and environment they may want.

EG: What is the biggest luxury real estate deal you have ever done, and what enabled you to succeed here?

AC: The biggest deal I have done was for a lakefront home in Palm Beach which is now on the market for $98M. There were unknown issues during the inspection, but I got to the bottom of it, which paved the way forward to a successful purchase.

EG: As one of the most successful real estate agents in Palm Beach, what can wealthy clients expect when working with you?

AC: My clients can expect my total dedication and focus. By carefully listening to them, I can save them time and effort by zeroing in on what might best work for them. And of course they would have the utmost discretion as well. I take great pride in making my clients happy.   EG